Rodeo Drive (pronounced Spanish: "ro-DAY-oh") generally refers to a famous three-block long stretch of boutiques and shops in Beverly Hills, California, United States, although the street (pronounced English: "ro-DEE-oh") stretches further north and south. It is known as one of the most expensive shopping districts in the world.

The center divide on this street was a horse path until the early 1950s, thus the name, but the shopping district as presently constituted developed in the 1970s. The business district is at once an exclusive shopping district, but also a major tourist attraction. The "Rodeo Drive" business district also includes those businesses on the streets that lie for a few blocks in either direction. Some of the more famous retailers include Giorgio Armani, Baccarat, Bang & Olufsen, Badgley Mischka, Bally, Bottega Veneta, Bijan, Brioni, BVLGARI, Buccellati, Burberry, Cartier, Celine, Chanel, CHANEL fine jewelry, Christian Dior, Coach, David Yurman, DeBeers, Dior Homme, Dolce & Gabbana, Domenico Vacca, Ermenegildo Zegna, Etro, Escada, Fendi, Frette, Gucci, Gucci jewelry, Gian Franco Ferre, Harry Winston, Hermès, Judith Ripka, Lacoste, Lana Marks, La Perla, Louis Vuitton, Max Azria, Michael Kors, Polo Ralph Lauren, Prada epicentre, Roberto Cavalli, Salvatore Ferragamo, Sergio Rossi, Stuart Weitzman, Tiffany & Co., Tod's, Van Cleef & Arpels, Valentino, Versace and Yves Saint-Laurent.

 Rodeo Drive, http://en.wikipedia.org/w/index.php?title=Rodeo_Drive&oldid=135663740 (last visited Jun. 6, 2007).